Influence Friends of Fans
|When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page.||
You'll learn how to:
Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions.
Sponsored stories are messages coming from friends about them engaging with your business. As a business, you can pay to promote these stories so there’s a better chance people see these interactions. Sponsored stories can show in the news feed on desktop and mobile, and in the right hand column of Facebook.
Best Practice: Sponsored stories work best for Pages that have been liked by at least 100 people.
It's important to keep track of how your sponsored stories are performing so you can make the adjustments necessary to achieve your goals. Page Insights are the analytics for your Page but they'll help you understand your audience and the content they respond to.
|Page Insights Do's||Ads Manager Do's|
Hopefully you've read through the four steps to building success on Facebook and have a list of things to try. Take your time and test out different approaches to see what works best for you.
Review the key points
Your business presence on Facebook is never finished.
Explore business resources
Once you've got the basics, there are many business resources available to you.
Need more help?
You can have professional supports from our Facebook experts through our Start to Success program.