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Step 2. Connect with People

Connect with People

Now that you have a Page, it's time to reach your current and potential customers. Connect with people who are the right fit for your business using Facebook Ads.

We will assist you on:

Create Facebook Ads

Facebook Ads are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as your customers than people who are not connected to you on Facebook. Learn how to reach the right people using ads.

Set up your first ad

Choose the Page, place, app or event you want to promote and under 'What would you like to do?' you can:

  • Get More Page Likes: Reach people who aren’t connected to your Page yet. You’ll be asked to design your ad including headline, body text and image
  • Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the news feed
  • Get New Users: Get more app installs for your Facebook App. Your ad will show to people who are more likely to install your app.
  • Increase Attendence: Increase your Facebook Event responses. Your ad will show to people more likely to join your event.
  • Advanced Options: See all creative and bidding options in one place. You can toggle your bidding options between CPM and CPC.

 

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 Reach the right audience  
  • Have an idea of the ideal customer you want to target. After choosing your ads and sponsored stories, you will be able to choose the specific audience for your ad
  • The estimated audience size indicates the total number of people your ad will have the opportunity to reach if your bid and budget are high enough
  • Location, Age and Gender allow you to choose the basic demographics of the audience you want to reach
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Campaign, pricing and scheduling  
  • Name your campaign, select your budget and set the schedule for your campaign
  • Unless you’ve chosen Advanced Options in the goals section, you’ll pay for impressions (CPM)
  • These impressions will be optimized so your ad shows to the people most likely to help you reach your goal
  • You will never pay more than your budget, and you'll never pay more than the actual cost to reach the people who are more likely to help you achieve your goal
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Measure your ad performance

Now that you’ve set up your first ads, it's important to monitor their performance in the Ads Manager. Doing this will give you information about what's working for your audience so you can see how they’re performing against your goals and calculate their return on investment.